Book of the Month
Every Bastard Says No is the rollicking tale of how Geoff Ross, his wife Justine, and their business partners and loyal staff risked all and worked their butts off to do what New Zealanders so dream of doing but so rarely manage: build a brand that makes the world sit up and take notice. It's an inspirational business story that will appeal to entrepreneurs, business students, creatives, and everyone who loves a brave - and ultimately successful - Kiwi start-up. 'This book will bamboozle those who look for neat classifications. Is it a business book? A biography? Or a beverage bible? I don't know - and it doesn't matter. It works.It's brilliant! Like 42 Below. ' Mark Weldon, CEO New Zealand Stock Exchange
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Psychometric Profiling
Have you ever wished employees came with instruction manuals?
When your business invests in an expensive piece of equipment, you receive a manual containing instructions for operating it, maintaining it, and troubleshooting when the equipment does not function as it should. But when you invest in paying your employees a salary or wage, you do not receive a similar manual. Profiles International and Red Hot fill the information gap in employee management.
Red Hot Business Coaching is one of a select few New Zealand agents for Profiles International. The Assessment Reports are based on world-leading technology and are like having an owner’s manual for your staff.
Making the smart and affordable investment in Profiles International assessments through Red Hot Business Coaching provides you with information you can use to:
- get better recruitment results
- individualise training
- individualise motivational efforts,
- communicate more effectively with the people you lead.
- help your business build productive teams, develop effective managers, train a powerful sales force, improve customer service, and ease frustrations and interpersonal conflict.
After all, every time you hire someone or promote an employee to a new position, you are gambling with the future of your business. Put the odds in your favour by matching the right people with the right jobs with our Profiles assessments.
So What Are Psychometric Profiles?
Psychological profiling is the scientific application of psychology to measure and better understand employees both before and after you have hired them. Used effectively, profiling can increase hiring effectiveness, improve employee performance and reduce absenteeism and turnover.
The easiest way to understand how they work is to have a look at one. Click here for a sample Profile XT - Placement Report (just one of the reports you receive)
The most expensive problems most businesses deal with today can be solved with a better understanding of the people you employ. Matching people successfully with the work they do is the key (and by the way this is where most other assessments fail to deliver). When people feel competent, are interested in their daily duties, and have the opportunity to use their inherent talents, their productivity soars. Negative factors such as stress, tension, and conflict disappear. There is more time to pursue personal and the business’s goals. You get everyone back on the success track.
What Makes Profiles International So Special?
Unlike some of our types of profiles available, the informative results from our assessments are presented in business language rather than psychological jargon; they require no interpretation by the user. The reader can easily understand the report, whether reading about what to expect from the individual at work, how to coach them for greater effectiveness, or how to conduct effective interviews.
Profiles International was founded in the USA in 1992. They are recognised world leaders in the development of psychometric tools and have over 35,000 clients, served by more than 800 offices worldwide in over 60 countries.
By using Profiles International assessments from Red Hot you’ll be joining more than 35,000 other companies that already use them to position their investment in staff where it pays the greatest rewards… in productivity… in lowering stress, tension, and conflict… in creating more effective communication… and in motivating significant, measurable, bottom line growth.
If you already use assessments, or if you are just considering their use, you’ve come to the right place to get information to make the best decision.
How Can Profiles Assessments Improve My Recruitment Results?
Increase Your Chances for Success in Recruitment
The results when hiring new staff can be hit and miss for many businesses. Profiles International takes the guesswork out of recruitment by helping you identify the right people with the right mix of skills, abilities, interests and job match before you hire them.
A recent study showed that the correlation between the ability to deliver well in a job interview and the ability to do well on the job is just 14 percent. In other words when you are looking for staff, you generally only end up with one good employee out of every seven people you hire.
If you’ve found yourself in a similar position, there are proven methods to improve this average. You can increase your chances of getting the right person for the right job by the following:
Background Checks - The 14 percent increases to 26 percent if the candidate passes a series of background checks.
Personality Tests - If that 26 percent, or roughly one out of four, is still not a big enough percentage for you, consider traditional assessment tools used in the hiring process. These assessments measure personality characteristics. Personality tests raised the rate of success in hiring to 38 percent.
Abilities Assessments - When applicants were tested for both abilities and personality, employers found they were hiring the right people just over half or about 54 percent of the time.
Interest Assessments - To take it one step further, the study considered interest assessments, an even more sophisticated tool. This raised the successful hiring rate to 66 percent.
Job Match Assessments - The study found that the most impressive and successful assessments are integrated measures of a combination of factors, and also include the concept of job match. They use cutting-edge technology combined with empirical data to evaluate the candidate against employees who are exemplary in performing their duties. These recruitment assessments increased an employer's ability to identify excellent candidates more than 75 percent of the time.
This image illustrates this incremental increase in the effectiveness of your recruitment.
Profiles assessments contain all of the last four elements of this chart (and if you want to significantly enhance the effectiveness of your interviewing and reference checking, click here to see the Creating Human Capital programme).
That last step – Job Matching – is what makes Profiles International assessments so powerful and so unique. Using Profiles will lift you from 26% effectiveness to 75% effectiveness! If you want to arrange a free session with a Red Hot coach to see how you can benefit from Profiles assessments click here . (email link requesting free meeting)
To view a sample Job Match Pattern report click here (load a sample Job pattern report in new window)
Hire Right the First Time
Your investment in money, training, and time to fix a mistake made when hiring a person not competent for, or compatible with the job, is enormous. Through using Profiles, Red Hot focuses on understanding and objectively measuring core competencies, behaviors, and interests of top performers in businesses and industries to insure applicants fit the job the first time.
- Avoid Costly Hiring Mistakes
- Hire Top Performers
- Put the Right Person in the Right Job the First Time
- Identify & Develop Leadership Skills of Supervisors and Managers
Building your team and solving your staff management challenges are fundamental to your success. If you add objective measures based on your top performers and our industry expertise, then you will see your performance, sales, and your bottom line grow.
Only Profiles International offers a full suite assessment tools to help you discover a candidate's actual match to the job. By matching candidates with jobs, you will increase your hiring success rate and reduce turnover
The Profile XT™ through its innovative JobFit™ technology, measures essential data an employer needs to make better hiring, training, managing, and promoting decisions. The Profile XT™ employs advanced online technology that predicts job suitability and accurately matches people with the work they do.
Profiles Sales Indicator sales assessment is a tool for selecting, managing, and training salespeople. It measures five key qualities of successful salespeople and predicts performance in seven critical sales behaviours.
Profiles Customer Service Perspective measures basic characteristics and two proficiencies that are critical to delivering excellent customer service. It is a tool for making sure everyone in your business is delivering customer service the way you want it delivered.
How Can Profiles Assessments Enhance My Existing Staff?
Imagine how much more effectively you could manage your staff if you understood WHY they don’t seem to be able to follow instructions (maybe their verbal reasoning is low – which a Profile would tell you; maybe their Independence is low compared to others so they lack confidence when acting alone?). Imagine having the instruction manual for each of your staff so you knew how to manage them to get the best results. That is what profiles can do for you.
People succeed in business because of their strengths, the attributes that make them good at what they do. While this may sound like a statement of the obvious, employers are often overly concerned with weak points and can therefore miss an opportunity to hire or reassign to new duties, an employee with great potential. Profiles assessments provide a thorough and comprehensive assessment of a person’s strengths, giving you important information so you won’t overlook a candidate who would actually excel in the role you are looking to fill..
Here is a sample Coaching Report from the profile XT Assessment that will show you how you can massively improve your understanding of your team AND your ability to manage them more effectively.
9 Reasons to use Profiles Assessments The assessments from Profiles International provide some of the smartest, effective and easy to use tools available today for measuring human potential and predicting job performance. Using the Profiles assessments as a key part of your pre-employment screening system, you will be able to uncover why some of your employees perform at extraordinary levels, while others who appear to be equally qualified, are only average performers. Placing the right people in the right positions will make a huge impact within your business.
1. Measure the Total Person - An extremely important feature found in several Profiles’ assessments is that they measure the total person. They measure the three most important dimensions of human beings. They measure thinking and reasoning which is essential to knowing how to train people effectively. They measure behavioral traits because top performers in any position will have behavioral traits in common. And they measure occupational interests because people perform much better when they are interested in the work they are assigned and find it challenging at a motivational level. Even if a person has never done a certain kind of work, you may find that with a bit of training they will perform very well on the job if it fits their motivational interests.
2. Multiple Reports For the Same One Cost - Most Profiles assessments generate more than one type of report, making them multi-use management tools. You never pay more for additional reports, so you can get additional information without additional expense.
3. Quick and Easy – Because Profiles assessments are completed on the internet they can be set up immediately and candidates can be assessed instantaneously. No waiting while someone else analyses the results. The assessment reports are written in plain English that anyone can understand and utilise straight away.
4. Suggested Interview Questions - A special feature of Profiles assessments used for placement is suggested interview questions. Too often, interviewers are not sure of the questions that should be asked of a job candidate. Placement decisions are often made on first impressions (experts say in the first five minutes of an interview) and the rest of the interview may consist of the interviewer talking about the job, the company, and, generally, talking the candidate into coming to work for the business. Meanwhile, the job candidate largely remains an unknown quantity. The assessment report aids the interview process because it identifies areas of concern with regard to a candidate’s qualifications and it suggests questions to help an interviewer learn essential information that is needed for making good placement decisions.
5. Eliminate Common Hiring Mistakes - A common hiring error occurs when an employer senses an eagerness on the part of a job candidate and mistakes it for an interest in doing the job. So many people want the money, not the work, and they’ll leave a job they’ve only tolerated and take the same job with your company thinking that it will be different. After an initial burst of enthusiasm, the newness of the environment wears off and they dislike your job more than they disliked the job they left. They already found the job unpleasant and now they get mad at themselves for another bad career decision – and that's when it all goes pear-shaped…
6. Solve Employee Performance and Attitude Problems - Management guru Peter Drucker has estimated that two of three hiring decisions will prove to be a mistake during the new employee’s first year. Sometimes the employee can be terminated, or quits, but all too often they are allowed to stay on the payroll and are a drag on a business’s overall productivity. They are also often the source of problems that management must resolve. An employee whose performance is marginal is likely to have a bad attitude toward his or her work – an attitude that can contaminate others. Using Profiles products helps to keep the “bad apple” syndrome out of your business.
7. Scientifically Designed for Business - All Profiles products are scientifically driven. They have all been developed specifically for business use and are client-driven. Profiles have focus groups of clients looking at what they do and their clients help make the assessments better. All Profiles products are validated and revalidated using people in the workplace. Any other assessment company would consider an assessment validation study using 1,000 subjects as a huge study. In Profiles’ most current validation study, 200,000 working people took part.
8. Regular and Consistent Revalidation – Profiles International confirm the validity of their profiles more than once for a good reason – because assessments can't be allowed to get old. Old is not good in the assessment business because language is not static and assessments are made up of words. The meanings of words change, sometimes quite rapidly, and when meanings change, it can affect how people respond to a questions in an assessment, invalidating the question. If enough questions change, the entire assessment may become invalid. That’s why Profiles regularly and consistently revalidates all of their products, question by question. Whenever necessary, revisions are promptly made.
9. Customised Job Match Patterns - Some Profiles assessments create job match patterns that are customised to fit your company and its corporate culture. Job match patterns are used to assure the new people you hire will have many of the same job-related attributes as the people you have who are productive and doing an all-around good job for you. While Profiles does not design job descriptions, data contained in assessment reports can be used to give your job descriptions greater utility and purpose. You can also use the information as a starting point for creating new job descriptions.
Why Should I Use Red Hot?
As a Profiles International partner we can show you how to get the most from the profiles you use. We can guide you through the entire process and work with you so you know which are the reports and profiles that will work best for your business.
The coaches in Red Hot have extensive experience hiring and managing hundreds of employees across a wide range on industries and roles. We scoured the planet for an assessment tool that actually worked, that was accurate, made sense and got results. Having tried many other tools that simply didn’t meet these requirements – Profiles International stood out like a beacon in the fog. All we ask is for 10% of your trust, the other 90% we will earn with results.
What’s the Track Record of Profiles International?
More than 35,000 companies in over 90 countries have successfully used profiles International assessments to enhance the success of their businesses.
The Profiles International Head Office employees over 150 Staff in a building covering 55,000 square feet. There are over 750 representatives in the U.S.A and over 1000 more around the world.
Profiles International provides a comprehensive array of employee assessment instruments used to put people in the right jobs, help managers lead, coach, and motivate effectively, and help all employees direct their efforts to achieve greater productivity and profitability.
Profiles International assessments provide employers with information used for hiring, promoting, succession planning, 360 degree feedback programs, management development, training, motivating, improving customer service, and other employment issues.
Profiles International has a complete catalogue of state-of-the-art occupational assessments that target all phases of employment, from selection and hiring to training, self-coaching and management performance.
To see just what a difference Profiling can make – read the following short article about a business that reduced employee turnover by 75% and achieved a 23% improvement in productivity through psychological assessments with Profiles International
View the article on the ASe website .
View the article reprinted in Adobe Acrobat format .
To hear what previous Profiles International clients have said click here
How Can I Tell if The Assessments Will be Accurate?
Reliability & Validity
Profiles International’s roots span over thirty years in research and development. In fact, profiles have recently completed a large assessment analysis. Over 200,000 participants in the workforce participated in this landmark study. This study has been replicated in more than 70 countries, emphasizing Profiles’ mission to bring culturally sensitive and accurate assessments to clients around the world. While many other assessment studies in the industry are administered at universities, utilising students with no professional work experiences, Profiles International focus on samples that represent the working population whom they serve.
When other assessment developers utilise inappropriate sampling techniques, their assessments on the market today fail to address the issues of validity and reliability we support. This results in inaccurate measurements and wasted time and money on the part of their clients. Profiles’ comprehensive assessment analysis studies include employees at all levels of their companies and across many industries. Reliability and validity results for their assessments benefit from their diligence in attaining the most representative samples attainable. Profiles’ documentation of these studies is available to our clients in both technical and laymen's terms, and help to bridge the gap between the expert needs of a scientific practitioner and the practical needs of our business clients.
Repeated studies involving literally hundreds of thousands of people have demonstrated the exceptionally high measures the Profiles assessments achieve in Reliability (i.e. how consistently an assessment measures what it measures), and Validity. If you’d like to learn more about the science behind Profiles Assessments or to see data on the reliability or validity of the profiles contact Red Hot by clicking here.
What are the different Types of Profile Assessment Available?
The Profile XT™ through its innovative JobFit™ technology, measures essential data an employer needs to make better hiring, training, managing, and promoting decisions. The Profile XT™ employs advanced online technology that predicts job suitability and accurately matches people with the work they do.
Profiles Sales Indicator sales assessment is a tool for selecting, managing, and training salespeople. It measures five key qualities of successful salespeople and predicts performance in seven critical sales behaviors.
Profiles Customer Service Perspective measures basic characteristics and two proficiencies that are critical to delivering excellent customer service. It is a tool for making sure everyone in your business is delivering customer service the way you want it delivered.
Checkpoint 360º degree feedback system is a multi-rater feedback process that provides business owners, managers and leaders with an opportunity to receive an evaluation of their job performance from the people around them - their boss, their peers, and the people whose work they supervise.
Special Offer
If you book a complimentary session with a Red Hot coach before the end of this month to learn more about how you might benefit from using Profiles you’ll receive two (2) Job Patterns Profiles and Assessment Reports for use with either PXT or CSP absolutely free.
These Job Pattern Reports are valued at up to $99 each and even if you choose not to use Profiles in your business, you’ll find the Assessment Reports exceptionally valuable. Even if you don’t invest in profiles, these reports will be yours to keep – for free.
OK- I’m Interested, What Do I Do Now?
Call us now on 0508 RED HOT (733468) and we can schedule you in for a complimentary, no obligation, one-hour session.
Once you’ve decided to proceed the entire process can be completed online – so potentially, you could have Assessment Reports in your hand later the same day!
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